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Connected Story Moments
Overview
Learning how a service journey that connects BookTrust and partner offers and events can be used to support families to engage in shared reading activities
Running six experiments with five local authorities to set up a “Connected Story Moment” journey, which included a story session with an author, and learning what happened next
Outcome
Delivering 6 test service journeys with our partnerships team and local authority partners to reach 115 families
Identifying insights to inform the development of our exsisting services journeys and products
Skills
-Defining and delivering in-person and digital service journeys
-Designing priority touchpoints and moments of truth including families arriving at the library
-Demonstrating great design leadership, coaching a product developer through the project
-Combining online and offline touchpoints for impact
Methods
Service journey mapping / Project management /Collaborating with Partnerships, R+I and Marketing teams
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Defining and delivering a service journey for families
that combines in-person and online touchpoints.
Years
2022-23
